WIN A TRIP TO SOUTHERN COMFORT’S HOMETOWN - NEW ORLEANS!

Enter
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DISCOVER THE SPIRIT OF NEW ORLEANS

CREATE A DRINK THAT CAPTURES THE SPIRIT OF YOUR HOMETOWN

We’re asking bartenders to capture the spirit of their hometown in a cocktail, just like Southern Comfort captures the spirit of New Orleans.

The best 25 cocktails will be shortlisted - five in each region - and showcased for the Showdown State Tours. The winner from each region will then go head-to-head at the biggest party this side of the Mississippi, the Southern Showdown National Final, to determine who will be the ultimate champion.

The eventual winner will embark on a trip to New Orleans for the world's premier cocktail festival, ‘Tales of the Cocktail’ and represent Australia in an International Final Showdown.

All finalists will be coached by a mentor - a unique opportunity to hone their skills.

#SouthernShowdown

KEY DATES

ENTRY DEADLINE

21 March, 2018

STATE FINALISTS ANNOUNCED

29 March, 2018

STATE TOURS

1-30 April, 2018

NATIONAL FINALISTS ANNOUNCED

7 May, 2018

NATIONAL FINAL

21 MAY, 2018

WINNER’S TRIP TO NOLA

15-22 July, 2018

International Final Showdown

16 July, 2018

YOU COULD BE ON YOUR WAY TO EXPERIENCE NOLA AND TALES OF THE COCKTAIL

Prize includes:

  • Return economy flights for you and a friend to NOLA
  • 7 nights accommodation in a 4 star hotel
  • Tickets to Tales of the Cocktail
  • An honorary bartender experience at a top New Orleans bar
  • New Orleans Original Cocktail Walking Tour
  • Spending money

JUDGING CRITERIA

ONLINE ENTRY

Entries will be individually judged based on the uniqueness, imagination and consumer appeal of the cocktail, with five cocktails chosen in each State/Territory: NSW/ACT, VIC/TAS, SA/NT, QLD and WA.

STATE TOURS (TOTAL 100 POINTS)

  • Authenticity (10 points)
  • Technique (10 points)
  • Appearance (10 points)
  • Taste (30 points)
  • Presentation (10 points)
  • Championing of the brand (20 points)
  • Mystery shopper (10 points)

NATIONAL FINAL (TOTAL 100 POINTS)

  • Authenticity (10 points)
  • Technique (10 points)
  • Appearance (10 points)
  • Taste (30 points)
  • Presentation (20 points)
  • Championing of the brand (20 points)

Entries have now closed

We thank you for your interest in the Southern Showdown competition.

Entries for Australia are now closed.