WIN A TRIP TO SOUTHERN COMFORT’S HOMETOWN - NEW ORLEANS!

Enter
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DISCOVER THE SPIRIT OF NEW ORLEANS

CREATE A DRINK THAT CAPTURES THE SPIRIT OF YOUR HOMETOWN

We’re asking bartenders to capture the spirit of their hometown in a cocktail, just like Southern Comfort captures the spirit of New Orleans.

The best cocktails will be shortlisted - eight in each region - and showcased in the Showdown Regional Finals. The winner from each region will then go head-to-head at the biggest party this side of the Mississippi, the Southern Showdown National Final, to determine who will be the ultimate champion.

The National Finalist winner, alongside 2nd and 3rd place will embark on a trip to New Orleans for the world's premier cocktail festival, ‘Tales of the Cocktail’ with the 1st place winner representing the United Kingdom in an International Final Showdown.

All finalists will be coached by a mentor - a unique opportunity to hone their skills.

#SouthernShowdown

KEY DATES

ENTRY DEADLINE

30 MARCH, 2018

REGIONAL FINALISTS ANNOUNCED

6 APRIL, 2018

REGIONAL FINALS

16 APRIL - 4 MAY, 2018

NATIONAL FINALISTS ANNOUNCED

7 May, 2018

NATIONAL FINAL

Between 14-28 May, 2018 London

WINNER’S TRIP TO NOLA

15-20 July, 2018

International Final Showdown

16 July, 2018

YOU COULD BE ON YOUR WAY TO EXPERIENCE NOLA AND TALES OF THE COCKTAIL

Prize includes:

  • Economy return flights from the winner’s nearest city or transport hub to New Orleans
  • Return transfers from the winner’s residence to the departing airport
  • Minimum five nights’ accommodation in a 4 star hotel
  • Return airport to hotel transfers
  • Tickets to Tales of the Cocktail
  • New Orleans Original Cocktail Walking Tour
  • All meals and drinks are included, providing the individual stays within the travelling group
  • The opportunity for the 1st Place National Finalist winner to participate in the International Final held in New Orleans

JUDGING CRITERIA

ONLINE ENTRY

Entries will be individually judged based on the uniqueness, imagination and consumer appeal of the cocktail, with eight cocktails chosen in each Region: Scotland, North, Midlands, South Coast, London West, London East.

REGIONAL FINALS (TOTAL 100 POINTS)

  • Authenticity (10 points)
  • Technique (10 points)
  • Appearance (10 points)
  • Taste (30 points)
  • Presentation (10 points)
  • Championing of the brand (20 points)
  • Awareness (10 points)

NATIONAL FINAL (TOTAL 100 POINTS)

  • Authenticity (10 points)
  • Technique (10 points)
  • Appearance (10 points)
  • Taste (30 points)
  • Presentation (20 points)
  • Championing of the brand (20 points)

Entries have now closed

We thank you for your interest in the Southern Showdown competition.

Entries for United Kingdom are now closed.